Rex Ryan is a master at getting free rushers to the quarterback without sacrificing coverage. He often does this through his use of the overload blitz. A big element of what he does is bait the offense into thinking the pressure will come from one side and then bring the pressure from the other side. Below is a great example.
This was the Patriots’ third offensive play of the game, a 3rd-and-3 from the Jets 47-yard line. Brady used a hard count to try and see where a blitz might come from. Initially, the potential pressure looked like it would come from the right side.
So Brady elected to slide the protection to the right.
At the snap, linebacker David Harris moved to the left of the center.
The Jets were only rushing 4, but they were rushing away from where the protection was sliding. This left 4 rushers against 3 blockers to that side.
Brady initially wanted Shane Vereen out of the backfield, but defensive tackle Sheldon Richardson and linebacker Demario Davis (who initially looked to be rushing the quarterback) dropped out to the right, taking away Vereen as an option.
By the time Brady came off of Vereen, he realized he had free rushers coming at him from the left side.
The pressure scheme won and resulted in the first of 4 Jets sacks on the day.